I’m a senior multi-disciplinary graphic designer and Creative Director with over 25 years’ experience, specialising in packaging, POS, and brand work for food and FMCG brands.

I work with brand and marketing managers to solve real commercial problems, from range refreshes and new product launches through to retail-ready packaging and in-store assets that work at shelf and go to print smoothly.

My work lives on supermarket and retail shelves in more than 80 countries. I bring a strategic, production-know how approach to every project, combining strong creative thinking with a deep understanding of branding, retail environments, and consumer packaged goods.

I’m known for being calm, collaborative, and easy to work with. I require minimal briefing, and understand the realities of tight timelines, approvals, and supplier handovers.

Whether working independently or alongside internal teams, printers, and developers, I focus on delivering clear, practical design outcomes that support brand goals and make life easier for the people managing them.

If you’re looking for senior packaging, POS, or trade marketing support, feel free to get in touch.